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Feedback effect of brand extension in cable networks established by parent newspaper brands : applying expectation disconfirmation theory

Baek, Sang Ki; Nam, Sang-Hyun; Chang, Byeng-Hee - In: The journal of media economics 30 (2017) 4, pp. 173-190

Persistent link: https://www.econbiz.de/10012161713

Repeat consumption of media goods : examining factors affecting repeat theatrical viewing of movies

Chang, Byeng-Hee; Nam, Sang-Hyun; Chan-Olmsted, Sylvia M.; … - In: The journal of media economics 29 (2016) 4, pp. 167-180

Persistent link: https://www.econbiz.de/10011742240

Factors affecting users' satisfaction and dissatisfaction of OTT services in South Korea

Shin, Sunkyung; Park, Jooyeun - In: Telecommunications policy : the international journal … 45 (2021) 9, pp. 1-10

Persistent link: https://www.econbiz.de/10013350562

The Effects of the Brand Extension of Movies on Box Office Performance in the Korean Film Market

Kim, Hun; Chang, Byeng-Hee - 2022

This study intended to broaden the research on brand-extended film and contribute to the generalization of the theory by applying the concept of brand extension to the film industry. By applying multiple regression analysis, we can grasp the effect of movie performance predictors on the...

Persistent link: https://www.econbiz.de/10014084796