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~subject:"Südkorea"
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Südkorea
Consumer behaviour
11
Konsumentenverhalten
11
Sports marketing
11
Sportmarketing
10
Sport
8
Sports
8
Professional sports
7
Profisport
7
Sport event
5
Sport organization
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Sportorganisation
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Sportveranstaltung
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Ball game
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Ballsport
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Emotion
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Advertising effects
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Arbeitsgruppe
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Beziehungsmarketing
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Football
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Fußball
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Relationship marketing
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Social Web
3
Social web
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South Korea
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Team
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USA
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United States
3
Website
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Werbewirkung
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Advertising
2
Attitude
2
Banner advertisement
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Bias
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Brand extension
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Brand image
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Co-branding
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Cognition
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Congruity
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Consumer behavior
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Lim, Choong Hoon
3
Pedersen, Paul M.
2
Hwang, Hansol
1
Lee, Minkyo
1
Lee, Seomgyun
1
Oh, Taeyeon
1
Walsh, Patrick
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Yeo, In-Sung
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
3
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Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
Saved in:
2
The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo
;
Lim, Choong Hoon
;
Yeo, In-Sung
;
Pedersen, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 235-245
Persistent link: https://www.econbiz.de/10011415240
Saved in:
3
The impact of environmental barriers on attendance of outdoor and indoor professional sports : the case of the South Korean soccer, baseball and basketball leagues
Lee, Seomgyun
;
Oh, Taeyeon
;
Lim, Choong Hoon
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 496-516
Persistent link: https://www.econbiz.de/10013349534
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