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Unpicking motives to purchase locally-produced food : analysis of direct and moderation effects
Memery, Juliet; Angell, Robert; Megicks, Phil; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1207-1233
Persistent link: https://www.econbiz.de/10011338799
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Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: The journal of product & brand management 24 (2015) 5, pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
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Investigating influence of moderators in adopting internet : Indian seniors perspective
Mukerjee, Hory Sankar; Deshmukh, G. K.; Mukherjee, Dewashish - In: Global business review 24 (2023) 4, pp. 721-741
Persistent link: https://www.econbiz.de/10014366045
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The roles of supply chain visibility and project flexibility as success factors for supply chain management projects
Meyer, Christoph Manuel - In: International journal of integrated supply management : … 16 (2023) 3, pp. 285-311
Persistent link: https://www.econbiz.de/10014320452
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Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: Journal of Product & Brand Management 24 (2015) 5, pp. 449-461
Purpose – The purpose of this paper is to examine the impact of celebrity endorser credibility on consumer self-brand connection and endorsed brand equity. A conceptual model is developed, positioning consumer self-brand connections as a partial mediator of the effect of endorser credibility...
Persistent link: https://www.econbiz.de/10014897329
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Unpicking motives to purchase locally-produced food: analysis of direct and moderation effects
Memery, Juliet; Angell, Robert; Megicks, Phil; … - In: European Journal of Marketing 49 (2015) 7/8, pp. 1207-1233
,223 shoppers. A three-stage analysis is used using structural equation modelling. Moderation effects are tested using both latent … interactions and multiple-group analysis. Findings – Shoppers purchase local food more frequently as a consequence of local support …
Persistent link: https://www.econbiz.de/10014723575
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Examining the role of paternalistic leadership and employee voice towards employee creativity with moderating role of openness to experience
Amamou, Meriam; Yamin, Mohammad Ali Yousef - In: International journal of business excellence : IJBEX 32 (2024) 2, pp. 125-147
Persistent link: https://www.econbiz.de/10015060921
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Determinants of Repurchase Intention in C2C E-Commerce: Customers' Perspectives of Merchants and Platform Providers
Hidayanto, Achmad Nizar; Shihab, Muhammad Rifki; … - In: Information Resources Management Journal (IRMJ) 31 (2018) 3, pp. 54-76
Equation Modeling (SEM) aided by SmartPLS 2.0 software. The results of this article showed that satisfaction with merchants and …
Persistent link: https://www.econbiz.de/10012048865
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Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko; Hair, Joseph F.; Pick, Mandy; … - In: Psychology & Marketing 39 (2022) 5, pp. 1035-1064
Partial least squares structural equation modeling (PLS‐SEM) is an essential element of marketing researchers …' methodological toolbox. During the last decade, the PLS‐SEM field has undergone massive developments, raising the question of whether … paper presents the results of a new analysis of PLS‐SEM use in marketing research, focusing on articles published between …
Persistent link: https://www.econbiz.de/10013368818
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Comparative study on FFE activities between Korean and Japanese NPD projects
Nagahira, Akio (contributor) - In: International journal of technology marketing : IJTMkt 10 (2015) 1, pp. 67-94
Persistent link: https://www.econbiz.de/10011309215