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Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the Big Boys, this book takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. The authors have taught thousands of MBAs at some of the world's...
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higher education system as an environment for the development of stimulating tourism ideas and entrepreneurship … and recommendations reached for tourism entrepreneurship.For the purposes of identification of the concept elements and … present an innovative model of consideration and evaluation of problems and potential solutions in tourism entrepreneurship …
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