"This book contributes new research to the current array of literature on small business management under diverse geographic, economic, and socio-cultural conditions,exploring existing theories in tandem with fresh viewpoints"--

Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the Big Boys, this book takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. The authors have taught thousands of MBAs at some of the world's...