Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the Big Boys, this book takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. The authors have taught thousands of MBAs at some of the world's...

El presente trabajo de investigación intenta desarrollar la temática del Gobierno Corporativo en las PyMEs. Para ello ha realizado una primera evaluación de la actividad de las empresas de este porte, en el país, su caracterización y principales rasgos de su problemática. Luego se...

This paper analyses the effect of risk attitudes of firm owners on profits among micro and small enterprises (MSEs) in Lagos, Nigeria. Higher risk perceptions are shown to have a significant positive effect on profits, whereas risk propensity has a negative or no effect. Education, age, being...

Productive development policies (PDPs)-what used to be called industrial policies-are increasingly recognized as an essential part of the development toolkit, and the need for public-private cooperation is increasingly viewed as a key element for the successful design and implementation of such...