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Determinanty exportnej marketingovej stratégie : analýza malých a stredných podnikov v Slovenskej Republike
Lesáková, Dagmar - In: Ekonomické rozhl'ady 37 (2008) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10003773818
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The roles of geographical indications in the internationalisation process of agri-food products
Belletti, Giovanni; Burgassi, Tunia; Manco, Elisabetta; … - In: International marketing and trade of quality food products, (pp. 201-221). 2009
Persistent link: https://www.econbiz.de/10003835824
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Standardization versus adaptation of the marketing mix strategy in SME exports
Larimo, Jorma; Kontkanen, Minnie - In: Resources, efficiency and globalization, (pp. 193-211). 2010
Persistent link: https://www.econbiz.de/10003946142
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The effects of entrepreneurial marketing on born global performance
Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4/5, pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
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International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Kraft, Patricia; Dowling, Michael; Helm, Roland - In: International journal of business and globalisation : IJBG 8 (2012) 3, pp. 293-315
Persistent link: https://www.econbiz.de/10009733152
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Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe; Dean, David L. - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
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Marketing in Greece : the reasons of its underdevelopment
Rivero, Orlando; Theodore, John - In: International business and economics research journal 12 (2013) 7, pp. 793-797
Persistent link: https://www.econbiz.de/10009785463
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio; Peris-Oritz, Marta; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
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Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672