Bednarz, Joanna; Bartosik-Purgat, Małgorzata; … - In: Entrepreneurial business and economics review : EBER 10 (2022) 1, pp. 161-174
Objective: The objective of the article is to investigate young consumer perception of family firms (FFs) used in the process of relationship building. It also stresses the importance of gender roles within this representative group. Research Design & Methods: Following a literature review, a...