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The journal of brand management : an international journal
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Entrepreneurship in marketing : socializing partners for brand governance in EM firms
Renton, Michelle
;
Richard, James E.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 180-188
Persistent link: https://www.econbiz.de/10012230461
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Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle
;
Richard, James E.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
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