The industrial structure of many European countries is dominated by Small and Medium Enterprises (SMEs). Although SMEs consider the new product development process fundamental for the success in the global market, the level of formalisation of the innovation process is very low (Slywotzky et...

The industrial structure of many European countries is dominated by small and medium enterprises (SMEs). Although SMEs consider the new product development (NPD) process fundamental for success in the global market, the level of formalisation of the innovation process is very low. Moreover, if...