//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"SME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Integrated marketing communica...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
SME
Strategisches Management
40,538
Strategic management
34,270
Marketing
31,515
Theorie
6,893
Theory
6,809
Deutschland
5,367
Germany
4,635
Marketingmanagement
4,558
Marketing management
4,318
Unternehmenserfolg
3,766
USA
3,730
Firm performance
3,561
United States
3,410
Kommunikationsmedien
3,299
Management
3,285
Communication media
3,263
Organizational change
2,980
Organisatorischer Wandel
2,919
Innovation
2,785
Innovationsmanagement
2,661
Multinationales Unternehmen
2,650
marketing
2,604
KMU
2,448
Transnational corporation
2,428
Innovation management
2,405
Unternehmen
2,272
Consumer behaviour
2,255
Strategische Planung
2,132
Konsumentenverhalten
2,126
Wettbewerbsstrategie
1,968
Competitive strategy
1,844
Welt
1,841
World
1,820
Erfolgsfaktor
1,815
Personalmanagement
1,757
Corporate Social Responsibility
1,756
Human Resource Management
1,727
Corporate social responsibility
1,722
Unternehmensplanung
1,691
more ...
less ...
Online availability
All
Undetermined
724
Free
349
Type of publication
All
Article
1,625
Book / Working Paper
817
Journal
9
Type of publication (narrower categories)
All
Article in journal
1,198
Aufsatz in Zeitschrift
1,198
Aufsatz im Buch
396
Book section
396
Hochschulschrift
158
Thesis
125
Collection of articles of several authors
96
Sammelwerk
96
Graue Literatur
88
Non-commercial literature
88
Case study
86
Fallstudie
86
Aufsatzsammlung
77
Ratgeber
47
Guidebook
44
Bibliografie enthalten
41
Bibliography included
41
Arbeitspapier
30
Working Paper
30
Konferenzschrift
26
Lehrbuch
18
Textbook
16
Conference proceedings
13
Handbook
12
Handbuch
12
Amtsdruckschrift
9
Conference paper
9
Government document
9
Konferenzbeitrag
9
Fallstudiensammlung
6
Forschungsbericht
5
Bibliografie
4
Festschrift
4
Reprint
4
Collection of articles written by one author
3
Sammlung
3
Market information
2
Marktinformation
2
research-article
2
Abkürzungsverzeichnis
1
more ...
less ...
Language
All
English
1,855
German
559
Undetermined
9
Italian
8
Polish
7
French
6
Russian
3
Croatian
2
Turkish
2
Bulgarian
1
Finnish
1
Slovak
1
Spanish
1
Serbian
1
Swedish
1
Ukrainian
1
more ...
less ...
Author
All
Kraus, Sascha
22
Bilgin, Mehmet Huseyin
12
Danis, Hakan
12
Mazzarol, Tim
12
Carson, David
11
Reboud, Sophie
11
Francioni, Barbara
9
Fueglistaller, Urs
8
Musso, Fabio
8
Raymond, Louis
8
Becker, Wolfgang
7
Demir, Ender
7
Etemad, Hamid
7
Franco, Mário
7
Ghobadian, Abby
7
Gilmore, Audrey
7
Harms, Rainer
7
Kohtamäki, Marko
7
O'Regan, Nicholas
7
Zahoor, Nadia
7
Jones, Rosalind
6
Rößl, Dietmar
6
Siegfried, Patrick
6
Simon, Hermann
6
Agyapong, Ahmed
5
Baporikar, Neeta
5
Büchler, Jan-Philipp
5
Dimitratos, Pavlos
5
Gbadamosi, Ayantunji
5
Hills, Gerald E.
5
Hultman, Claes M.
5
Kay, Rosemarie
5
Keuper, Frank
5
Meyer, Jörn-Axel
5
Noor Hazlina Ahmad
5
Rabbe, Stephanie
5
Rowley, Jennifer
5
Saarenketo, Sami
5
Ulrich, Patrick
5
Varamäki, Elina
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
14
Eurasia Business and Economics Society
5
Edward Elgar Publishing
4
Information Resources Management Association
4
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Eurasia Business and Economics Society. / Conference
2
Europäische Kommission / Programme of Technical Assistance to the New Independent States
2
Fraunhofer-Institut für System- und Innovationsforschung
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GABAL-Verlag GmbH
2
Institut für Marketing und Trendanalysen <Gutau>
2
Josef Eul Verlag GmbH
2
Linde Verlag
2
Small Business Institute <Fresno, Calif.>
2
Springer-Verlag GmbH
2
Thüringen / Landesregierung
2
World Bank Group
2
Asia Research Centre <Sankt Gallen>
1
Augsburg-Münchener Marketingsymposium <20, 1994>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Campus Verlag
1
Centre of Applied Research in Management and Economics Conference <2022, Leiria>
1
De Gruyter Oldenbourg
1
Deloitte-Mittelstandsinstitut <Bamberg>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutschland / Bundesministerium für Wirtschaft
1
Deutschland / Bundesministerium für Wirtschaft und Energie
1
Dr. Rainer Hampp <Firma>
1
Droege & Comp. <Düsseldorf>
1
Eidgenössische Technische Hochschule Zürich
1
Enterprise Research Centre
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag
1
Eurasia Business and Economics Society / Conference <15., 2015, Lissabon>
1
Eurasia Business and Economics Society / Conference <23., 2017, Madrid>
1
Eurasia Business and Economics Society / Conference <24., 2018, Bangkok>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
34
SpringerLink / Bücher
34
Journal of small business strategy
22
International journal of entrepreneurship and small business
21
Planung in kleinen und mittleren Unternehmen
21
International small business journal : researching entrepreneurship
19
Journal of small business and enterprise development
16
Small business economics : an entrepreneurship journal
14
Springer eBook Collection
14
Business strategy and the environment
13
Europäische Hochschulschriften / 5
13
Journal of research in marketing and entrepreneurship : JRME
13
Cogent business & management
12
Handbook of research on strategic management in small and medium enterprises
12
Management decision : MD
12
International entrepreneurship and management journal
11
Strategien von kleinen und mittleren Unternehmen
11
Entrepreneurship marketing : principles and practice of SME marketing
10
International business review : the official journal of the European International Business Academy
10
International journal of entrepreneurship and innovation management
10
Journal of open innovation : technology, market, and complexity
10
Technological forecasting & social change : an international journal
10
Technology analysis & strategic management
10
International journal of management & enterprise development : IJMED
9
Journal of research in marketing and entrepreneurship
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of strategic marketing
9
Management research review
9
Premier reference source
9
Administrative Sciences : open access journal
8
Eurasian studies in business and economics
8
European research studies
8
International journal of entrepreneurship and small business : IJESB
8
International journal of globalisation and small business : IJGSB
8
Journal of business strategy
8
Journal of international entrepreneurship
8
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
8
Long range planning : LRP ; international journal of strategic management
8
Advances in business strategy and competitive advantage (ABSCA) book series
7
International journal of business and globalisation : IJBG
7
more ...
less ...
Source
All
ECONIS (ZBW)
2,435
RePEc
11
BASE
2
Other ZBW resources
2
EconStor
1
Showing
1
-
10
of
2,451
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Einsatz und Nutzung von Kampagnenmanagement im Rahmen von Vertriebs- und Marketingstrategien in deutschen Unternehmen
Holland, Heinrich
;
Köroglu, Sükran
- In:
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …
,
(pp. 177-222)
.
2010
Persistent link: https://www.econbiz.de/10003971486
Saved in:
2
Das Matrixprinzip in der Marktkommunikation
Enzlmüller, Manfred
-
2006
Persistent link: https://www.econbiz.de/10003270789
Saved in:
3
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
4
Guerilla-
Marketing
in Theorie und Praxis : zur Anwendung und Umsetzung in Deutschland und Großbritannien
Ballnus, Annett
-
2008
Persistent link: https://www.econbiz.de/10003743731
Saved in:
5
Marketing
communications for the SME
Eng, Teck Yong
;
Spickett-Jones, Graham
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 159-170)
.
2011
Persistent link: https://www.econbiz.de/10008822539
Saved in:
6
Typische KMU : wenig Budget, viel Ideen
Aebi, Geri
- In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 105-116)
.
2005
Persistent link: https://www.econbiz.de/10003598283
Saved in:
7
Internet
marketing
and SMEs
Doiron, Daniel John
- In:
E-adoption and socio-economic impacts : emerging …
,
(pp. 90-111)
.
2011
Persistent link: https://www.econbiz.de/10009373547
Saved in:
8
Cat videos for a cause : a nonprofit social media
marketing
case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
9
Kampagnen sind teuer, Menschen sind unbezahlbar
Schöler, Peter
- In:
Personalwirtschaft : das Magazin für den Job HR
35
(
2008
)
8
,
pp. 26-28
Persistent link: https://www.econbiz.de/10003737297
Saved in:
10
Markenkraft im Mittelstand : was Manager von Schwarzenegger und dem Papst lernen können
Errichiello, Oliver Carlo
;
Zschiesche, Arnd
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716436
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->