Similar Search Results

Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication

Sharifah Faridah Syed Alwi; Balmer, John M.T.; Stoian, … - In: Qualitative market research : an international journal 25 (2022) 4, pp. 405-432

Persistent link: https://www.econbiz.de/10013380485

A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities

Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75

Persistent link: https://www.econbiz.de/10011580587

Marketing conception in SMEs : a paradigm shift, why SMEs fail to adopt marketing in Hefei, China

Khan, Kashif Ullah; Song, Wei; Atlas, Fouzia; Hamayun, … - In: International journal of business innovation and research 14 (2017) 3, pp. 364-381

Persistent link: https://www.econbiz.de/10011862918

A critical analysis of the concept of marketing strategies for small and mid-sized companies

Marek, Prymon - In: Economics, management and financial markets 9 (2014) 4, pp. 255-261

Persistent link: https://www.econbiz.de/10011544452

WerteWirtschaft : Nachhaltigkeit und gesellschaftliche Verantwortung als Basis für Kommunikation und Markenführung

Geiss, Michael (ed.) - 2008 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003901154

Design Management konkret

Hinz, Katrin (contributor) - 2007

Persistent link: https://www.econbiz.de/10003597188

Analysis of territories marketing activities among small and medium business : a bibliometric analysis

Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195

Persistent link: https://www.econbiz.de/10013163104

Das Matrixprinzip in der Marktkommunikation

Enzlmüller, Manfred - 2006

Persistent link: https://www.econbiz.de/10003270789

Marketing for entrepreneurs

Wolff, Jurgen - 2009

Persistent link: https://www.econbiz.de/10003834011

Small but sophisticated : entrepreneurial marketing and SME approaches to brand management

Renton, Michelle; Daellenbach, Urs S.; Davenport, Sally; … - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 2, pp. 149-164

Persistent link: https://www.econbiz.de/10011439551

1
2
3
4
5
6
7
8
9
10
Next
Last