This paper investigates how Chinese SMEs configure marketing, cost-control, and innovation strategies in order to attain better organizational effectiveness. Rather than the more standard approach of suggesting that SMEs focus exclusively on one strategy, we hypothesize that when a strategy...

Small businesses have a very important role in the Indonesian economy. This is because their potential is very large in moving the Indonesian economy, and at the same time can be a source of income for most people in improving their welfare. In addition, small businesses can also help in...