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Arbeitsbuch Marketing
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SME
Marketing
31,390
Einführung
7,932
Marketingmanagement
3,545
Marketing management
3,322
Implementation
2,838
Deutschland
2,710
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2,609
marketing
2,593
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2,568
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2,251
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1,827
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1,698
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1,499
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1,486
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1,281
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1,274
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1,103
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1,004
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990
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965
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861
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858
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823
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816
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781
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778
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761
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752
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728
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726
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724
Online-Marketing
698
Internet marketing
694
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689
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682
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652
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640
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28
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16
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16
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13
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13
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10
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10
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9
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6
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6
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3
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Carson, David
10
Bilgin, Mehmet Huseyin
9
Danis, Hakan
9
Jones, Rosalind
6
Ganesh, L.
5
Gbadamosi, Ayantunji
5
Hills, Gerald E.
5
Hultman, Claes M.
5
Demir, Ender
4
Gilmore, Audrey
4
Heinrich, Stephan
4
Kay, Rosemarie
4
Kranzusch, Peter
4
Mehta, A.
4
Morrish, Sussie C.
4
Nwankwo, Sonny
4
Rowley, Jennifer
4
Suprinovič, Olga
4
Adejare Yusuff Aremu
3
Arfan Shahzad
3
Cant, Michael C.
3
Chaston, Ian
3
Hinson, Robert
3
Kraus, Sascha
3
Kumar, Maneesh
3
McLaughlin, Patrick
3
Miles, Morgan P.
3
Parikh, Shrikant
3
Renker, Clemens
3
Rößl, Dietmar
3
Sidorchuk, Сидорчук Роман Роальдович
3
Simpson, Mike
3
Sok, Phyra
3
Susen, Stephan
3
Alkhoraif, Abdullah A.
2
Antony, Jiju
2
Basu, Rana
2
Becherer, Richard C.
2
Bednářová, Dagmar
2
Behrens, Ursula
2
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Springer Fachmedien Wiesbaden
3
Eurasia Business and Economics Society
2
Eurasia Business and Economics Society. / Conference
2
Europäische Kommission / Programme of Technical Assistance to the New Independent States
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Marketing und Trendanalysen <Gutau>
2
Thüringen / Landesregierung
2
Arbeitsgemeinschaft für Wirtschaftliche Verwaltung
1
Augsburg-Münchener Marketingsymposium <20, 1994>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Centre of Applied Research in Management and Economics Conference <2022, Leiria>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutschland / Bundesministerium für Wirtschaft
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Edward Elgar Publishing
1
Eurasia Business and Economics Society / Conference <15., 2015, Lissabon>
1
Eurasia Business and Economics Society / Conference <24., 2018, Bangkok>
1
Eurasia Business and Economics Society / Conference <26., 2018, Prag>
1
Eurasia Business and Economics Society / Conference <27., 2019, Bali>
1
Eurasia Business and Economics Society / Conference <41., 2022, Berlin; Online>
1
Europäische Kommission / Generaldirektion Informationsmarkt und Innovation
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
ICES <Univerzitet u Sarajevu, Ekonomski Fakultet> <2006, Sarajevo>
1
Ilmenauer Wirtschaftsforum <13, 2000, Ilmenau>
1
Inter-American Development Bank
1
International European Forum on Innovation and System Dynamics in Food Networks
1
International Hightech Forum <Basel>
1
Marketing zwischen Theorie und Praxis e.V.
1
Meždunarodnaja naučno-techničeskaja konferencija "Nauka - obrazovaniju, proizvodstvu, ėkonomike" <15, 2017, Minsk>
1
Meždunarodnyj naučnyj seminar "Mirovaja ėkonomika i biznes-administrirovanie malych i srednich predprijatij" <13, 2017, Minsk>
1
Mittelstand 4.0-Agentur Handel
1
Samarskij gosudarstvennyj techničeskij universitet
1
Shaker Verlag
1
Springer Gabler <Firma>
1
Stoller-Ingenieurtechnik GmbH <Dresden>
1
Symposium Total Quality Management - Absolute Kundenorientierung als Herausforderung und Chance für die Mittelständische Unternehmerin <1994, Jena>
1
Technische Universität Dresden
1
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Published in...
All
Journal of research in marketing and entrepreneurship : JRME
10
Entrepreneurship marketing : principles and practice of SME marketing
9
Journal of business research : JBR
9
Journal of research in marketing and entrepreneurship
9
Europäische Hochschulschriften / 5
7
SpringerLink / Bücher
7
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Cogent business & management
5
Eurasian studies in business and economics
5
International journal of business information systems : IJBIS
5
International journal of enterprise information systems : an official publication of the Information Resources Management Association
5
International small business journal : researching entrepreneurship
5
Journal of small business and enterprise development
5
Journal of strategic marketing
5
Small business economics : an entrepreneurship journal
5
Eurasian Studies in Business and Economics
4
Journal of entrepreneurship in emerging economies
4
Springer eBook Collection
4
Annals of marketing-mba
3
Berichte aus der Betriebswirtschaft
3
Enterprise information systems for business integration in SMEs : technological, organizational, and social dimensions
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
IFM-Materialien
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of quality & reliability management
3
Marketing i menedžment innovacij : m&mi
3
Total quality management & business excellence
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
3
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
3
Wissensmanagement im Mittelstand : Grundlagen - Lösungen - Praxisbeispiele
3
Administrative Sciences : open access journal
2
Annals of Faculty of Economics
2
Asia Pacific journal of marketing and logistics
2
Contemporary social and economic problems in Japan and Germany
2
E-adoption and socio-economic impacts : emerging infrastructural effects
2
E-business models, services and communications
2
Enterprise information systems
2
Entrepreneurial business and economics review : EBER
2
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Source
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ECONIS (ZBW)
639
RePEc
9
BASE
2
EconStor
1
Other ZBW resources
1
Showing
1
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652
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1
Market orientation in young high technology firms: Results of an in-depth case study
Petzold-Dumeynieux, Stéphanie
-
2002
Persistent link: https://www.econbiz.de/10003307948
Saved in:
2
Role misconceptions and negotiations in small business owner/web developer relationships
Carey, Janene
- In:
Journal of management & organization : journal of …
14
(
2008
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10003717858
Saved in:
3
A conceptualization of the determinants of small business website adoption
Simmons, Geoff
;
Armstrong, Gillian A.
;
Durkin, Mark G.
- In:
International small business journal : researching …
26
(
2008
)
3
,
pp. 351-389
Persistent link: https://www.econbiz.de/10003719313
Saved in:
4
Der Beitrag des Controllings im IFRS-Umstellungsprojekt
Baltzer, Björn
;
Michel, Uwe
- In:
Controlling : Zeitschrift für erfolgsorientierte …
20
(
2008
)
6
,
pp. 299-305
Persistent link: https://www.econbiz.de/10003719346
Saved in:
5
Environmental drivers of e-business strategies among SMEs
Arbore, Alessandro
;
Ordanini, Andrea
- In:
Selected readings on information technology and …
,
(pp. 59-69)
.
2009
Persistent link: https://www.econbiz.de/10003759506
Saved in:
6
E-business adoption in SMEs : some preliminary findings from electronic components industry
Xu, Mark
;
Rohatgi, Ravni
;
Duan, Yanqing
- In:
Selected readings on information technology and …
,
(pp. 321-338)
.
2009
Persistent link: https://www.econbiz.de/10003759535
Saved in:
7
Nutzen und Perspektiven des BI Einsatzes bei einem mittelständischen Metallverarbeiter
Binder, Carsten
;
Johannsen, Andreas
- In:
Business intelligence : ein Mehrwert für das …
,
(pp. 43-56)
.
2008
Persistent link: https://www.econbiz.de/10003744271
Saved in:
8
Implementation of information technology : evidence from Indian SMEs
Singh, Rajesh Kr
;
Garg, Suresh Kr
;
Deshmukh, S. G.
- In:
International journal of enterprise network management
2
(
2008
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10003745447
Saved in:
9
Successful implementation of ERP systems in small businesses: a case study in Korea
Lee, Choong Kwon
;
Lee, Hong-hee
;
Kang, Moonsik
- In:
Service business : an international journal
2
(
2008
)
4
,
pp. 275-286
Persistent link: https://www.econbiz.de/10003764780
Saved in:
10
A review and assessment of enterprise resource planning for make-to-order companies
Aslan, Bulut
(
contributor
);
Stevenson, Mark
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003788806
Saved in:
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