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(En) act your age! : marketing and the marketization of history in young SMEs

Weatherbee, Terrance; Sears, Donna - In: Journal of historical research in marketing 14 (2022) 1, pp. 66-89

Persistent link: https://www.econbiz.de/10012880738

Small wineries and their market relation : a case study on wine industry in Granite Belt

Yanagi, Atsushi - In: Ōsutoralia-kenkyū-kiyō 24 (1998), pp. 81-91

Persistent link: https://www.econbiz.de/10001399505

Assessing environments of commercialization of innovation for SMEs in the global wine industry : a market dynamics approach

Menna, Agostino; Walsh, Philip R. - In: Wine Economics and Policy 8 (2019) 2, pp. 191-202

Small and medium enterprises (SMEs) can play an important role in the diffusion of wine innovation. Employing a market dynamics approach where the interaction of producers (supply) and buyers (demand) are seen to influence innovation creation, a conceptual framework is applied to the global wine...

Persistent link: https://www.econbiz.de/10012139216

Small Italian wine producers' internationalization : the role of network relationships in the emergence of late starters

Francioni, Barbara; Vissak, Tiia; Musso, Fabio - In: International business review : the official journal of … 26 (2017) 1, pp. 12-22

Persistent link: https://www.econbiz.de/10011628827

Cooperating for competing : a small Italian wineries' internationalisation strategy case study

Festa, Giuseppe; Ciasullo, Maria V.; Vrontis, Demetris; … - In: Global business & economics review 19 (2017) 5, pp. 648-670

Persistent link: https://www.econbiz.de/10011807082

Digital Wine : How QR Codes Facilitate New Markets for Small Wine Industries

Brabazon, Tara - 2014

Chapter 1: Introduction: Free, mobile and useful: the rise and rise of QR Codes -- Part One: QR Codes: Potential, possibilities and trajectories -- Chapter 2: QR Codes and the dialogue between analogue and digital -- Chapter 3: Form follows function: how to use QR Codes -- Part Two: From push to...