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Strategisches Kundenmarketing
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SME
Strategisches Management
40,211
Strategic management
32,897
Marketing
31,390
Theorie
6,933
Theory
6,847
Verbraucher
5,489
Deutschland
5,404
Germany
4,428
Marketingmanagement
4,388
Marketing management
4,147
Unternehmenserfolg
3,702
USA
3,690
Firm performance
3,496
United States
3,319
Management
3,229
Organizational change
2,863
Organisatorischer Wandel
2,851
Innovation
2,701
Innovationsmanagement
2,642
Multinationales Unternehmen
2,623
Consumer behaviour
2,617
marketing
2,593
Konsumentenverhalten
2,492
KMU
2,411
Transnational corporation
2,404
Innovation management
2,380
Unternehmen
2,278
Strategische Planung
2,120
Wettbewerbsstrategie
1,948
Competitive strategy
1,804
Erfolgsfaktor
1,775
Personalmanagement
1,732
Human Resource Management
1,703
Unternehmensplanung
1,685
Corporate Social Responsibility
1,653
Corporate social responsibility
1,605
Welt
1,576
World
1,557
Marktforschung
1,541
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705
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339
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Article
1,592
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810
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9
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1,184
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388
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96
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96
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89
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89
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83
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83
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77
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46
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43
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41
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41
Arbeitspapier
30
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30
Konferenzschrift
23
Lehrbuch
18
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16
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13
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12
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12
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9
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9
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9
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9
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6
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5
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5
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4
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4
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1,818
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556
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9
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8
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7
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1
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1
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1
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Kraus, Sascha
22
Mazzarol, Tim
12
Carson, David
11
Reboud, Sophie
11
Bilgin, Mehmet Huseyin
9
Danis, Hakan
9
Francioni, Barbara
9
Fueglistaller, Urs
8
Musso, Fabio
8
Becker, Wolfgang
7
Etemad, Hamid
7
Franco, Mário
7
Ghobadian, Abby
7
Gilmore, Audrey
7
Harms, Rainer
7
Kohtamäki, Marko
7
O'Regan, Nicholas
7
Raymond, Louis
7
Zahoor, Nadia
7
Jones, Rosalind
6
Rößl, Dietmar
6
Siegfried, Patrick
6
Simon, Hermann
6
Agyapong, Ahmed
5
Baporikar, Neeta
5
Büchler, Jan-Philipp
5
Dimitratos, Pavlos
5
Gbadamosi, Ayantunji
5
Hills, Gerald E.
5
Hultman, Claes M.
5
Kay, Rosemarie
5
Keuper, Frank
5
Meyer, Jörn-Axel
5
Noor Hazlina Ahmad
5
Rabbe, Stephanie
5
Rowley, Jennifer
5
Saarenketo, Sami
5
Ulrich, Patrick
5
Varamäki, Elina
5
Verreynne, Martie-Louise
5
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Springer Fachmedien Wiesbaden
14
Edward Elgar Publishing
5
Information Resources Management Association
4
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Eurasia Business and Economics Society
2
Eurasia Business and Economics Society. / Conference
2
Europäische Kommission / Programme of Technical Assistance to the New Independent States
2
Fraunhofer-Institut für System- und Innovationsforschung
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GABAL-Verlag GmbH
2
Institut für Marketing und Trendanalysen <Gutau>
2
Josef Eul Verlag GmbH
2
Linde Verlag
2
Small Business Institute <Fresno, Calif.>
2
Springer-Verlag GmbH
2
Thüringen / Landesregierung
2
World Bank Group
2
Asia Research Centre <Sankt Gallen>
1
Augsburg-Münchener Marketingsymposium <20, 1994>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Campus Verlag
1
Centre of Applied Research in Management and Economics Conference <2022, Leiria>
1
De Gruyter Oldenbourg
1
Deloitte-Mittelstandsinstitut <Bamberg>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutschland / Bundesministerium für Wirtschaft
1
Deutschland / Bundesministerium für Wirtschaft und Energie
1
Dr. Rainer Hampp <Firma>
1
Droege & Comp. <Düsseldorf>
1
Eidgenössische Technische Hochschule Zürich
1
Enterprise Research Centre
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag
1
Eurasia Business and Economics Society / Conference <15., 2015, Lissabon>
1
Eurasia Business and Economics Society / Conference <24., 2018, Bangkok>
1
Eurasia Business and Economics Society / Conference <26., 2018, Prag>
1
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Published in...
All
Journal of business research : JBR
34
SpringerLink / Bücher
34
Journal of small business strategy
22
International journal of entrepreneurship and small business
21
Planung in kleinen und mittleren Unternehmen
21
International small business journal : researching entrepreneurship
18
Journal of small business and enterprise development
16
Small business economics : an entrepreneurship journal
14
Springer eBook Collection
14
Business strategy and the environment
13
Europäische Hochschulschriften / 5
13
Journal of research in marketing and entrepreneurship : JRME
13
Cogent business & management
12
Handbook of research on strategic management in small and medium enterprises
12
Management decision : MD
12
Strategien von kleinen und mittleren Unternehmen
11
International business review : the official journal of the European International Business Academy
10
International journal of entrepreneurship and innovation management
10
Journal of open innovation : technology, market, and complexity
10
Technological forecasting & social change : an international journal
10
Technology analysis & strategic management
10
Entrepreneurship marketing : principles and practice of SME marketing
9
International journal of management & enterprise development : IJMED
9
Journal of research in marketing and entrepreneurship
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of strategic marketing
9
Premier reference source
9
European research studies
8
International entrepreneurship and management journal
8
International journal of entrepreneurship and small business : IJESB
8
International journal of globalisation and small business : IJGSB
8
Journal of business strategy
8
Journal of international entrepreneurship
8
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
8
Long range planning : LRP ; international journal of strategic management
8
Management research review
8
Administrative Sciences : open access journal
7
Advances in business strategy and competitive advantage (ABSCA) book series
7
International journal of business and globalisation : IJBG
7
International journal of entrepreneurial behavior & research
7
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Source
All
ECONIS (ZBW)
2,398
RePEc
9
BASE
2
EconStor
1
Other ZBW resources
1
Showing
1
-
10
of
2,411
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
2
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
Saved in:
3
Das
Marketing
und die Marktorientierung mittelständischer Unternehmen : Probleme und Lösungsansätze
Hass, Dirk
-
1997
Persistent link: https://www.econbiz.de/10000626622
Saved in:
4
Managing
marketing
resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
5
The role and relevance model of
marketing
in SMEs
Simpson, Mike
;
Taylor, Nick
;
Padmore, Jo
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 30-44)
.
2011
Persistent link: https://www.econbiz.de/10008822552
Saved in:
6
Strategische Markenführung
Tomczak, Torsten
;
Brexendorf, Tim Oliver
- In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 9-81)
.
2005
Persistent link: https://www.econbiz.de/10003598281
Saved in:
7
Zukünftige Entwicklungen der Markenführung
Kernstock, Joachim
- In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 251-261)
.
2005
Persistent link: https://www.econbiz.de/10003598298
Saved in:
8
The entrepeneur's strategy guide : ten keys for achieving marketplace leadership and operational excellence
Cannon, Thomas
-
2006
chains -- Key four : a targeted and frugal sales and
marketing
mix -- Key five : customer services that generate repeat …
Persistent link: https://www.econbiz.de/10003301296
Saved in:
9
Managing entrepreneurial opportunism and
marketing
discipline in firm performance : empirical application
Chalhoub, Michel Soto
- In:
International journal of entrepreneurial venturing
2
(
2010
)
1
,
pp. 88-105
Persistent link: https://www.econbiz.de/10009303476
Saved in:
10
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil
(
ed.
);
Pichler, Johann Hanns
(
ed.
); …
-
2000
strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie
Marketing
, Kooperation …
Persistent link: https://www.econbiz.de/10011402015
Saved in:
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