Employer Branding has been an emerging topic in HRM for less than two decades. The concept of Employer Branding is a popular recruitment strategy used by large companies or MNCs. However, researches on the effectiveness of Employer Brand-ing for SMEs are very limited. Thus, this research aims to...

Independently of their size, enterprises have to deal with the increasing complexity of environmental factors and dynamics, for instance, demographic change. The focus of interest in this investigation concentrates on the relevance of diversity management for SMEs (small and middle-sized...