This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and...

Explores the research on strategic planning in small firms by analyzing previous studies. Four areas of research are identified for review: strategic planning practices, the value of strategic planning, specific features of the planning process, and the content of the strategies. The studies...