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Die absatzpolitische Bedeutung des Industriedesign für kleine und mittlere Unternehmen
Weitzel, Günter - 1991
Persistent link: https://www.econbiz.de/10013359418
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Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
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SMEs and competitive advantage : a mix of innovation, marketing, and ICT : the case of "Made in Italy"
Di Maria, Eleonora; Micelli, Stefano - In: Knowledge management strategies for business development, (pp. 310-323). 2010
Persistent link: https://www.econbiz.de/10003905713
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Design als Innovationsinstrument für mittelständische Unternehmen
Brunken, Astrid - In: Marketing und Marktforschung : Entwicklungen, …, (pp. 318-329). 1996
Persistent link: https://www.econbiz.de/10001293796
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Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process
Rose, Dan - 2007
Persistent link: https://www.econbiz.de/10003537461
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Marketing for survival : the survivalist promotional mix of informal clothing manufacturing micro-enterprises
Strydom, Mariette; Kempen, Elizabeth Louise; Tselepis, … - In: Journal of African business 24 (2023) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10013547797
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Marketing problems in small scale industries
Reddy, P. N. - 1992
Persistent link: https://www.econbiz.de/10000858196
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Produkt/Marktstrategien : Handbuch zur marktsicheren Produkt- und Sortimentsplanung in Klein- und Mittelunternehmungen der Investitionsgüterindustrie
Rupp, Martin A. - 1988 - 3., erw. Aufl
Persistent link: https://www.econbiz.de/10000760258
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Small-scale sausage production
Savic, I. V. - 1985
Persistent link: https://www.econbiz.de/10000061725
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Implementation of collaborative design processes into PLM systems
Pol, Guillaume; Merlo, Christophe; Legardeur, Jérémy; … - In: International journal of product lifecycle management : … 3 (2008) 4, pp. 279-294
Persistent link: https://www.econbiz.de/10003885341