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Many small firms fail. Nevertheless, the contribution and impact that small and medium enterprises (SMEs) account for in the economy and employment in Mexico are substantial. These firms require innovation, opportunities, as well as systems management and internal spaces that allow them to...
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The purpose of the research is to analyze the organizational antecedents of marketing capabilities and their impact on business performance using a sample of small and medium enterprises (SMEs). More specifically, the research analyzes the effect of the organizations’ internal marketing (IM)...
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Despite the fact that many firms in a wide range of industries in various countries internationalize at or near inception, research on factors leading to the formation of born-globals has been limited to firms from advanced, open economies. In order to give a voice to the phenomenon of...
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This study examines the differences in strategies and activities pursued by a sample of more-successful and less-successful group of growing small-and medium-sized enterprises. Amongst other matters, it examines different functional strategies--the importance of management, human resource...
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