country development is still lagging behind. In this respect, the lack of a proper marketing and business approach is present … neglect marketing by being mainly sales-oriented; they do produce what they think is good for the costumers and then use lots … emphasis on perception of marketing and the role of consumers for SMEs in the country. In particular, the paper tries to …

Rowley, J. and Spiezia, M. Spiezia Organics: an SME marketing case study (c) Westburn Publishers Ltd, 2006. This … metadata relates to the electronic version of an article which has been published in its definitive form in the The Marketing … was published in The Marketing Review, Vol.6, Date 2006, No.3, pp.253-263, doi:10.1362/146934706778605278. …