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Subject
All
SME
Marketing
31,521
Produktentwicklung
9,886
New product development
9,226
Innovation
5,597
Innovationsmanagement
4,351
Innovation management
4,191
Marketingmanagement
4,046
Marketing management
3,830
Theorie
3,228
Theory
3,213
Deutschland
2,863
Consumer behaviour
2,853
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2,629
marketing
2,604
Germany
2,498
Services marketing
2,140
USA
1,909
Relationship marketing
1,764
United States
1,712
Beziehungsmarketing
1,696
Dienstleistungsmarketing
1,694
Strategisches Management
1,468
Management
1,386
Erfolgsfaktor
1,186
Marktforschung
1,156
Agribusiness
1,106
Success factor
1,071
Brand management
1,055
Produktgestaltung
1,046
Markenführung
1,042
Product design
980
Marketing theory
939
Dienstleistung
933
Marketingtheorie
933
Werbung
908
Unternehmenserfolg
865
KMU
864
Economics
862
Market research
861
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45
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40
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31
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31
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27
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24
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24
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17
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16
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15
Bibliography included
15
Ratgeber
13
Guidebook
11
Amtsdruckschrift
9
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9
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8
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4
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4
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3
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3
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3
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2
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2
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2
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2
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1
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1
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726
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140
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9
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2
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2
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1
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1
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1
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Author
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Bilgin, Mehmet Huseyin
12
Danis, Hakan
12
Carson, David
10
Demir, Ender
7
Jones, Rosalind
7
O'Dwyer, Michele
7
Gbadamosi, Ayantunji
6
Haase, Heiko
6
Ledwith, Ann
6
Hills, Gerald E.
5
Hultman, Claes M.
5
Rowley, Jennifer
5
Sok, Phyra
5
Ahmed, Shamsuddin
4
Ale Ebrahim, Nader
4
De Jong, Jeroen P. J.
4
De Waal, Gerrit A.
4
Gilmore, Audrey
4
Heinrich, Stephan
4
Kay, Rosemarie
4
Knott, Paul
4
Kranzusch, Peter
4
Leithold, Nick
4
Miles, Morgan P.
4
Morrish, Sussie C.
4
Nwankwo, Sonny
4
O'Cass, Aron
4
Raymond, Louis
4
Saint Pierre, Josée
4
Suprinovič, Olga
4
Taha, Zahari
4
Woschke, Tino
4
Agyapong, Ahmed
3
Albert, Jose Ramon G.
3
Alegre Martín, Joaquín
3
Blais, Caroline
3
Cant, Michael C.
3
Chaston, Ian
3
Hinson, Robert
3
Jardón, Carlos M.
3
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Institution
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Eurasia Business and Economics Society
5
Eurasia Business and Economics Society. / Conference
2
Europäische Kommission / Programme of Technical Assistance to the New Independent States
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Marketing und Trendanalysen <Gutau>
2
Springer Fachmedien Wiesbaden
2
Thüringen / Landesregierung
2
Augsburg-Münchener Marketingsymposium <20, 1994>
1
Baden-Württemberg / Ministerium für Wirtschaft, Arbeit und Wohnungsbau
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Centre of Applied Research in Management and Economics Conference <2022, Leiria>
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutschland / Bundesministerium für Wirtschaft
1
Edward Elgar Publishing
1
Eurasia Business and Economics Society / Conference <15., 2015, Lissabon>
1
Eurasia Business and Economics Society / Conference <23., 2017, Madrid>
1
Eurasia Business and Economics Society / Conference <24., 2018, Bangkok>
1
Eurasia Business and Economics Society / Conference <25., 2018, Berlin>
1
Eurasia Business and Economics Society / Conference <26., 2018, Prag>
1
Eurasia Business and Economics Society / Conference <27., 2019, Bali>
1
Eurasia Business and Economics Society / Conference <28., 2019, Coventry>
1
Eurasia Business and Economics Society / Conference <41., 2022, Berlin; Online>
1
Europäische Kommission / Generaldirektion Informationsmarkt und Innovation
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Frankfurter Allgemeine Buch
1
ICES <Univerzitet u Sarajevu, Ekonomski Fakultet> <2006, Sarajevo>
1
Ilmenauer Wirtschaftsforum <13, 2000, Ilmenau>
1
Inter-American Development Bank
1
International European Forum on Innovation and System Dynamics in Food Networks
1
International Hightech Forum <Basel>
1
Istituto di Ricerca sulla Crescita Economica Sostenibile (IRCrES), Consiglio Nazionale delle Ricerche
1
Marketing zwischen Theorie und Praxis e.V.
1
Meždunarodnaja naučno-techničeskaja konferencija "Nauka - obrazovaniju, proizvodstvu, ėkonomike" <15, 2017, Minsk>
1
Meždunarodnyj naučnyj seminar "Mirovaja ėkonomika i biznes-administrirovanie malych i srednich predprijatij" <13, 2017, Minsk>
1
Samarskij gosudarstvennyj techničeskij universitet
1
Shaker Verlag
1
Springer Gabler <Firma>
1
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Published in...
All
Journal of business research : JBR
22
International journal of innovation management
13
Cogent business & management
11
Entrepreneurship marketing : principles and practice of SME marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of research in marketing and entrepreneurship : JRME
10
Journal of research in marketing and entrepreneurship
9
Small business economics : an entrepreneurship journal
9
Eurasian studies in business and economics
8
SpringerLink / Bücher
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
European journal of innovation management : EJIM
7
Europäische Hochschulschriften / 5
7
International journal of technology management : IJTM
7
Journal of open innovation : technology, market, and complexity
7
Journal of small business and enterprise development
7
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
7
The journal of business & industrial marketing
7
International small business journal : researching entrepreneurship
6
Administrative Sciences : open access journal
5
International journal of business innovation and research : IJBIR
5
Journal of strategic marketing
5
Springer eBook Collection
5
Technological forecasting & social change : an international journal
5
Business process management journal
4
Creativity and innovation management
4
Discussion paper series / Philippine Institute for Development Studies
4
Eurasian Studies in Business and Economics
4
European journal of marketing : EJM
4
IEEE transactions on engineering management : EM
4
International entrepreneurship and management journal
4
International journal of entrepreneurship and small business
4
International journal of production economics
4
International journal of production research
4
Journal of engineering and technology management : JET-M
4
Journal of entrepreneurship in emerging economies
4
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
4
Management research review
4
Marketing intelligence & planning
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
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Source
All
ECONIS (ZBW)
862
RePEc
10
BASE
3
EconStor
2
Other ZBW resources
2
Showing
1
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879
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date (oldest first)
1
New product development during the last ten years : the ongoing debate and future avenues
Marzi, Giacomo
;
Ciampi, Francesco
;
Dalli, Daniele
; …
- In:
IEEE transactions on engineering management : EM
68
(
2021
)
1
,
pp. 330-344
Persistent link: https://www.econbiz.de/10013190441
Saved in:
2
Analysis of the innovation process within Italian SMEs
Calabrese, Giuseppe
;
Coccia, Mario
;
Rolfo, Secondo
-
Istituto di Ricerca sulla Crescita Economica …
-
2002
innovation process and
marketing
capabilities. These generate two effects: 1) the SMEs cannot tackle the R&D expenditures for new …
Persistent link: https://www.econbiz.de/10009386271
Saved in:
3
Role of information systems in empowering innovation networks
Rehm, Sven-Volker
;
Goel, Lakshmi
;
Junglas, Iris
- In:
MIS quarterly executive
14
(
2015
)
3
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011342655
Saved in:
4
Innovationswiderstände bei der Akzeptanz hochgradiger Innovationen aus kleinen und mittleren Unternehmen
Rüggeberg, Harald
-
2009
Das Arbeitspapier beschäftigt sich mit Innovationswiderständen für hochgradige Innovationen von kleinen und mittleren Unternehmen (KMU). Verschiedene Konzepte für das Verständnis der Akzeptanz von Produkt- und Dienstleistungsinnovationen werden vorgestellt. Die Arbeit enthält einen neuen...
Persistent link: https://www.econbiz.de/10009744477
Saved in:
5
Digitalisierung : betriebliche Handlungsfelder der Unternehmensentwicklung
Blaeser-Benfer, Andreas
(
ed.
);
Pollety, Wolfgang
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10012878774
Saved in:
6
Knowledge exchange in SMEs service innovation with design thinking
Gao, Bin
;
Yu, Kaidong
- In:
Management decision
61
(
2023
)
7
,
pp. 2029-2049
Persistent link: https://www.econbiz.de/10014310192
Saved in:
7
Angewandtes Service Engineering für KMU
Siegfried, Patrick
-
2010
Persistent link: https://www.econbiz.de/10013436389
Saved in:
8
A dynamic market conceptualization for entrepreneurial
marketing
: the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
9
Praxisbuch Dienstleistungsmarketing : Inspirationen, Strategien und Werkzeuge für KMU
Bellone, Veronika
;
Matla, Thomas
-
2018
durchführbare Brainstormings, Innovationsentwicklung, Strategieumsetzung und gelingendes
Marketing
an die Hand. …
Persistent link: https://www.econbiz.de/10011872555
Saved in:
10
EDV-gestütztes
Marketing
im Mittelstand : freie Berufe und mittelständische Dienstleister vor neuen Möglichkeiten
Link, Jörg
(
ed.
);
Hildebrand, Volker G.
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10014267273
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