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Purpose: This study sought to determine the influence of strategic physical resources on performance of small and … was conducted using descriptive statistics and regression analysis to conclude that physical resources have a significant … that the management of SMEs should ensure that they invest significantly in these resources so as to maximise on the …
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This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance … market orientation and competitive advantage significantly influence MSME marketing performance. Additionally, competitive … advantage moderates, strengthening the relationship between market orientation and marketing performance. These findings have …
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