Showing 1 - 10 of 2,874
Persistent link: https://www.econbiz.de/10013190441
Persistent link: https://www.econbiz.de/10012416954
Persistent link: https://www.econbiz.de/10012252093
Persistent link: https://www.econbiz.de/10012064325
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
Persistent link: https://www.econbiz.de/10011904659
Persistent link: https://www.econbiz.de/10014303799
Persistent link: https://www.econbiz.de/10009699860
Persistent link: https://www.econbiz.de/10011646142
Persistent link: https://www.econbiz.de/10011632971