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A marketing paradigm for successful lean implementation

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"Antecedents" and "postcedents" in relation to satisfaction in Taiwanese business relationships

Lee, Tzong-ru; Svensson, Göran; Mysen, Tore - In: International journal of procurement management 3 (2010) 2, pp. 199-213

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RELQUAL in Taiwanese business relationships

Lee, Tzong-ru; Svensson, Göran; Mysen, Tore - In: International journal of business excellence 3 (2010) 4, pp. 433-451

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Determining the factors of partner selection : a case of the "bridging the digital divide of SMEs project"

Lee, Tzong-ru; Chen, Chien-wei; Dadura, Agnieszka - In: International journal of business information systems : … 7 (2011) 3, pp. 286-308

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Trust and commitment-based satisfaction and the impact on specific investments, formalisation and opportunism

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A conscientious corporate brand model : a Taiwanese assessment

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Creation of a step-by-step process in the pre-startup of a micro business

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Entrepreneurial management theory and practice : with cases of Taiwanese business

Lee, Tzong-ru - 2019

How to use this book -- Operation management -- Product and services innovation -- Mechanism to ensure service and product quality -- Purchasing -- Interaction with suppliers -- Marketing management -- Market segmentation -- Value proposition -- Site selection -- Market entry barriers and the...

Persistent link: https://www.econbiz.de/10011861826