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SME
Marketingmanagement
17,103
Marketing management
16,514
Perception
5,884
Produktgestaltung
5,669
Wahrnehmung
5,355
Consumer behaviour
5,076
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4,994
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4,736
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2,192
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2,181
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1,925
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1,870
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1,852
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1,841
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1,819
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1,332
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1,301
Internet marketing
1,290
Strategisches Management
1,247
New product development
1,231
Innovationsmanagement
1,146
Innovation management
1,120
Unternehmenserfolg
1,120
Firm performance
1,116
Markenimage
1,065
Brand image
1,064
Strategic management
994
Social Web
887
Marktforschung
886
Social web
886
Werbung
874
KMU
871
Internationales Marketing
807
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Gilmore, Audrey
9
Laukkanen, Tommi
9
O'Dwyer, Michele
8
Reijonen, Helen
8
Carson, David
5
Didonet, Simone Regina
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Anderson, Stephen J.
3
Boso, Nathaniel
3
Cadogan, John W.
3
Chaston, Ian
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Hase, Holger
3
Jaiyeoba, Olumide Olasimbo
3
Kara, Ali
3
Kay, Rosemarie
3
Kocak, Akin
3
Komppula, Raija
3
Kraus, Sascha
3
Lancaster, Geoffrey
3
Meyer, Jörn-Axel
3
Monferrer, Diego
3
Ngo, Quang-Huy
3
Nwankwo, Cosmas Anayochukwu
3
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Springer Fachmedien Wiesbaden
2
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Deutscher Taschenbuch-Verlag <München>
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Food and Agriculture Organization of the United Nations
1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Justus-Liebig-Universität Gießen
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
Solvay Brussels School of Economics and Management, Université Libre de Bruxelles
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
epubli GmbH
1
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Journal of business research : JBR
25
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
12
Journal of small business and enterprise development
11
International journal of entrepreneurship and small business
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
Journal of research in marketing and entrepreneurship : JRME
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International business review : the official journal of the European International Business Academy
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
7
Journal of small business strategy
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Journal of enterprising culture
6
Einblicke und Ausblicke
5
International journal of economic perspectives : IJEP
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
International journal of product development : IJPD
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Design management : exploring fieldwork and applications
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
Foundations of Management : the journal of Warsaw University of Technology
3
International business and economics research journal
3
International journal of business and globalisation : IJBG
3
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Source
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ECONIS (ZBW)
871
RePEc
2
Other ZBW resources
1
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1
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
2
Brand exclusivity, privacy and the
perception
of luxury in the "physiognomy mystery" events
Pang, Phala
- In:
South Asian journal of business and management cases
11
(
2022
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10013384411
Saved in:
3
SMEs and competitive advantage : a mix of innovation, marketing, and ICT : the case of "Made in Italy"
Di Maria, Eleonora
;
Micelli, Stefano
- In:
Knowledge management strategies for business development
,
(pp. 310-323)
.
2010
Persistent link: https://www.econbiz.de/10003905713
Saved in:
4
Design als Innovationsinstrument für mittelständische Unternehmen
Brunken, Astrid
- In:
Marketing und Marktforschung : Entwicklungen, …
,
(pp. 318-329)
.
1996
Persistent link: https://www.econbiz.de/10001293796
Saved in:
5
Die absatzpolitische Bedeutung des Industriedesign für kleine und mittlere Unternehmen
Weitzel, Günter
-
1991
Persistent link: https://www.econbiz.de/10013359418
Saved in:
6
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
7
Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet
- In:
International journal of services and operations …
42
(
2022
)
3
,
pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
Saved in:
8
Choosing equity as a source of finance :
perception
of SME promoters
Aggarwal, Ansita
;
Acharya, Satya Ranjan
- In:
Copernican Journal of Finance & Accounting : CJF&A
8
(
2019
)
4
,
pp. 27-46
Persistent link: https://www.econbiz.de/10012242063
Saved in:
9
Perception
and level of satisfaction of small tea growers towards institutional role : a district level case study
Kakoty, Anitabh
;
Kaurinta, Ratan
- In:
International journal of Indian culture and business …
31
(
2024
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10015064630
Saved in:
10
Marketing problems in small scale industries
Reddy, P. N.
-
1992
Persistent link: https://www.econbiz.de/10000858196
Saved in:
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