In the world of work, the political transition created a difficult situation in Hungary, which has become even less favourable in the 2010s. The employees are exposed to numerous infringements. The case study presented at the previous MEB conferences and continued herein shows the vulnerability...

The modern human resource management (HRM) literature and the actual management practice both emphasize the strategic approach to company’s most important assets, its human resources. The human resource management activities are nowadays linked to company’s mission, vision and strategy, and...

Corporate identity (CI) is getting an increasingly important factor in business success because the synergic CI can mean higher profit or price and the engagement of customers or employees. Identification helps to build loyalty and competitive edge, and nowadays the trust and reputation often...