Purpose: Small and medium sized enterprises (SMEs) are increasingly communicating and interacting with stakeholders through digital media. Therefore, this research investigates the SME owner-managers' attitudes toward the pace of technological innovation, and it examines their perceived use and...

Die vorliegende Studie untersucht den IKT-Sektor in Nordrhein-Westfalen anhand von Sonderauswertungen der amtlichen Statistik des Umsatzsteuerpanels sowie der Daten einer eigenen Unternehmensbefragung. Dabei erweist sich dieses Bundesland als Standort mit einem weitgehend prosperierenden...

Die vorliegende Studie untersucht den IKT-Sektor in Nordrhein-Westfalen anhand von Sonderauswertungen der amtlichen Statistik des Umsatzsteuerpanels sowie der Daten einer eigenen Unternehmensbefragung. Dabei erweist sich dieses Bundesland als Standort mit einem weitgehend prosperierenden...

This report investigates the development of the Blockchain ecosystem in Israel, against the background of the SME and entrepreneurship structure and trends in the country. The report analyses in particular the characteristics and trends of companies introducing blockchain-based services in the...

This report investigates the development of the blockchain ecosystem in Italy, against the background of the SME and entrepreneurship structure and trends in the country. The report analyses in particular the characteristics and trends of companies introducing blockchain-based services in the...

Die vorliegende Studie untersucht den IKT-Sektor in Nordrhein-Westfalen anhand von Sonderauswertungen der amtlichen Statistik des Umsatzsteuerpanels sowie der Daten einer eigenen Unternehmensbefragung. Dabei erweist sich dieses Bundesland als Standort mit einem weitgehend prosperierenden...

As the Sri Lankan economy attempts to transform into a more value-added and knowledge-led one, recent advancements in technology and innovation have created a plethora of new opportunities for small and medium-sized enterprises. This paper provides four case studies of innovative enterprises and...

Marketing should be called as the competitive edge of every business. Marketing practices are differing from continent to continent, countries to countries, cities to cities and sector to sector in relation with social, cultural and economic backgrounds. The differentiation among space, time and...

The purpose of this paper is to gain a better understanding of the meaning and implementation of promotion forms and strategies by small businesses in Republic of Macedonia. Taking into account the benefits of promotion strategies, through this paper we will try to inform SMEs owners and...

The purpose of the study is to research how national advertising agencies use creativity to compete with larger, global agencies in the advertising market of Sweden, Spain and Portugal. To conduct the study, the authors keep a qualitative approach: we first carry out an analysis of previous...