Up to now, most research has been conducted on the internationalization strategies of large media companies and groups …. But tapping new foreign markets is also relevant to small- and medium-sized enterprises (SMEs) of all media sectors. This … paper therefore focuses on the internationalization strategies of different types of media SMEs. It aims at describing and …

. Especially, small businesses are increasingly trying to adopt social media tools to market themselves and gain competitive … advantage. The present case study introduces a social capital perspective on social media use for small businesses' in reaching … out to their customers. A social media platform such as Facebook can be a vital element of the overall marketing strategy …