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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more … value co-creation was operationalized as a multiple scale following the DART framework by Prahalad and Ramaswamy. The DART … acronym denotes four salient dimensions of enabling co-creation: Dialog, Access, Risk and Transparency. The applied …
Persistent link: https://www.econbiz.de/10012026721
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Employee entrepreneurial behaviour in SME service development : a qualitative study on effectuation
Häkkinen, Reija A.; Kansikas, Juha - In: International journal of entrepreneurship and small … 53 (2024) 1, pp. 42-69
Persistent link: https://www.econbiz.de/10015066871
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Value co-creation platform in Indonesian SME community : SDL perspective
Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: Journal of developmental entrepreneurship : JDE ; a … 25 (2020) 2, pp. 2050009-1-2050009-22
Persistent link: https://www.econbiz.de/10012299437
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Lappalainen, Inka; Valjakke, Tiina; Ahonen, Toni; … - In: International journal of services and operations management 32 (2019) 2, pp. 131-157
Persistent link: https://www.econbiz.de/10012008950
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Broadening the business model construct : exploring how family-owned SMEs co-create value with external stakeholders
Gamble, Jordan Robert; Clinton, Eric; Díaz-Moriana, Vanessa - In: Journal of business research : JBR 130 (2021), pp. 646-657
Persistent link: https://www.econbiz.de/10012544893
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Customer orientation and innovation : a comparative study of manufacturing and service firms
Wang, Qiang; Zhao, Xiande; Voss, Christopher A. - In: International journal of production economics 171 (2016), pp. 221-230
Persistent link: https://www.econbiz.de/10011437355
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New product development during the last ten years : the ongoing debate and future avenues
Marzi, Giacomo; Ciampi, Francesco; Dalli, Daniele; … - In: IEEE transactions on engineering management : EM 68 (2021) 1, pp. 330-344
Persistent link: https://www.econbiz.de/10013190441
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Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: International journal of innovation management 24 (2020) 3, pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
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S-D Logic and CSR: the management of social capital for the value creation in SMEs
De Chiara, Alessandra - In: Journal of business market management : JBM 5 (2012) 2, pp. 137-153
This paper underlines the importance of relationships with stakeholders for co-create value, according to Service Dominant Logic and Corporate Social Responsibility approaches, and the importance of the management of social capital, in order to strengthen the relational nature of firms. Focusing...
Persistent link: https://www.econbiz.de/10009626280