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This article studies the relationship between changes in the external business environment, a firm's innovation strategies towards customers, and performance. A model of relations was developed, as well as a hypothesis: "The use of the differentiation strategy has a positive effect on firm's...
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Corona Virus Disease (Covid-19) has had a significant impact on the economy, including the micro, small, and medium enterprises (MSMEs) sector. One of the efforts of MSMEs to survive is to switch to digital. The city government of Samarinda grabs this opportunity by releasing a mobile...
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This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and...
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