Technology-based enterprises play a paramount role in blooming a country economically. Nevertheless, according to a society's capacity to launch such enterprises in various eras, their volume is less than expected in many economies. Therefore, establishing such enterprises is necessary for...

Purpose - The onset of a crisis demands that businesses respond quickly and effectively. So, it might be helpful to examine the effect of business model innovation and how to increase its impact on better crisis management. This study aims to discuss the aforementioned objectives....

The purpose of this paper is to gain a better understanding of the meaning and implementation of promotion forms and strategies by small businesses in Republic of Macedonia. Taking into account the benefits of promotion strategies, through this paper we will try to inform SMEs owners and...

The concept of small and medium sized enterprises includes the legal subjects, entrepreneurs and self-employed persons. These enterprises represent the spinal cord of the economy of a country. According to the statistical data in the Republic of Macedonia, these enterprises include 99% of the...