In the European Union and in Hungary, the food and beverage industry is the leading manufacturing one. By contrast … level of the R&D spending is very low in the Hungarian food sector. Our paper applies Schmookler's demand pull innovation … model in order to explore how external impetuses and internal knowledge resources influence the innovation development in …

Although numerous studies explore innovation, most of them focus on technological innovations. It is currently … difficult to focus exclusively on products and processes when discussing innovation because new ideas can transform any part of … an organization's value chain. Indeed, marketing innovation is essential for small and medium firms and its study is …

Although numerous studies explore innovation, most of them focus on technological innovations. It is currently … difficult to focus exclusively on products and processes when discussing innovation because new ideas can transform any part of … an organization’s value chain. Indeed, marketing innovation is essential for small and medium firms and its study is …