Small- and medium-sized enterprises (SMEs) can makeuse of patent information (such as detailed technical descriptions ofinventions and inventors' and applicants' names) in various ways.Thediscussion is based primarily on a 1997 study of United Kingdom-based SMEs. Surveys were received from 390...

Why marketing research? -- Common misunderstandings -- The research agenda -- Using the functional approach -- Working first with what you have -- Collecting information -- Basic surveys -- Leveraging social media -- Working with results -- Statistics primer -- Making it count

Motivations of small United Kingdom businesses are discussed in order to dispel myths and misconceptions regarding their operations.The purpose is to dismiss the idea that small businesses are scaled-down versions of their larger counterparts, while highlighting the emotion and complexity that...

Small and entrepreneurial business activity worldwide continues to have a positive influence on economic growth and development. While there has been a plethora of studies on small business development, enhancement, and drivers for success, minimal research examines small business resales....