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Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...
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motivation towards entrepreneurship. Furthermore, external barriers (ecological and technological issues), and infrastructure … ones (designing policies) to boost entrepreneurship. …
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revealed that several individual characteristics discriminated between entrepreneurs and small business owners. Entrepreneurs …
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Entrepreneurial mindset and motivation are essential for launching a successful business venture. Recognising this, the study investigates how Entrepreneurial Development Programmes (EDPs) offered by RUDSETIs (Rural Development and Self-employment Training Institutes) influence trainees in...
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