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The Theory of Multi-Storey Mar...
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SME
Marketingmanagement
17,104
Marketing management
16,515
Theorie
5,307
Theory
5,065
Marketing
4,168
Marketing theory
3,228
Marketingtheorie
3,080
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2,990
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2,162
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1,959
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1,879
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1,802
United States
1,715
Brand management
1,546
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1,524
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1,223
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1,183
Strategisches Management
1,167
Unternehmenserfolg
1,083
Firm performance
1,079
Innovation
991
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913
Strategic management
911
Welt
903
Schätztheorie
878
World
846
Estimation theory
842
Internationales Marketing
818
International marketing
810
KMU
798
Market research
788
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705
Markenimage
677
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Gilmore, Audrey
9
Laukkanen, Tommi
9
O'Dwyer, Michele
8
Reijonen, Helen
8
Carson, David
5
Didonet, Simone Regina
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Anderson, Stephen J.
3
Boso, Nathaniel
3
Cadogan, John W.
3
Chaston, Ian
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Hills, Gerald E.
3
Hueber, Walter
3
Hultman, Claes M.
3
Jaiyeoba, Olumide Olasimbo
3
Kara, Ali
3
Kay, Rosemarie
3
Kocak, Akin
3
Komppula, Raija
3
Kraus, Sascha
3
Lancaster, Geoffrey
3
Meyer, Jörn-Axel
3
Monferrer, Diego
3
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Deutscher Taschenbuch-Verlag <München>
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
Springer Fachmedien Wiesbaden
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Journal of business research : JBR
23
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
12
Journal of research in marketing and entrepreneurship : JRME
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
International journal of entrepreneurship and small business
9
Journal of small business and enterprise development
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
7
Journal of small business strategy
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Marketing in kleinen und mittleren Unternehmen
6
Entrepreneurial business and economics review : EBER
5
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
The marketing review
5
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
Foundations of Management : the journal of Warsaw University of Technology
3
International business and economics research journal
3
International journal of entrepreneurial venturing : IJEV
3
International journal of retail & distribution management
3
International small business journal : researching entrepreneurship
3
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
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Source
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ECONIS (ZBW)
798
RePEc
2
EconStor
1
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1
A critical analysis of the concept of marketing strategies for small and mid-sized companies
Marek, Prymon
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 255-261
Persistent link: https://www.econbiz.de/10011544452
Saved in:
2
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
3
Marketing conception in SMEs : a paradigm shift, why SMEs fail to adopt marketing in Hefei, China
Khan, Kashif Ullah
;
Song, Wei
;
Atlas, Fouzia
;
Hamayun, …
- In:
International journal of business innovation and research
14
(
2017
)
3
,
pp. 364-381
Persistent link: https://www.econbiz.de/10011862918
Saved in:
4
"From garage to global" : the internet and international market growth, an SME perspective
Mathews, Shane
;
Healy, Marilyn
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003651616
Saved in:
5
The marketing/entrepreneurship interface : a report on the "Charleston Summit"
Hansen, David J.
;
Eggers, Fabian
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10008798473
Saved in:
6
Markentorientierung kleiner und mittlerer B-to-B-Unternehmen : Modell, Defizite und Planungsansätze
Baumgarth, Carsten
- In:
Planung in kleinen und mittleren Unternehmen
,
(pp. 359-373)
.
2007
Persistent link: https://www.econbiz.de/10003508184
Saved in:
7
Academic roots : the past and present of entrepreneurial marketing
Hills, Gerald E.
;
Hultman, Claes M.
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10008987970
Saved in:
8
Marketing für KMU: Modifikation bestehender Theorien oder ein neuer Ansatz?
Grothus, Till
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 15-30)
.
2000
Persistent link: https://www.econbiz.de/10001510032
Saved in:
9
Marketingtheorie
für den mittelständischen Handel
Hueber, Walter
- In:
Erfolgsfaktor Marketing : für Regionen, Mittelstand …
,
(pp. 157-163)
.
1996
Persistent link: https://www.econbiz.de/10001294615
Saved in:
10
Value co-creation platform in Indonesian SME community : SDL perspective
Widjojo, Handyanto
;
Fontana, Avanti
;
Gayatri, Gita
; …
- In:
Journal of developmental entrepreneurship : JDE ; a …
25
(
2020
)
2
,
pp. 2050009-1-2050009-22
Persistent link: https://www.econbiz.de/10012299437
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