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WerteWirtschaft : Nachhaltigkeit und gesellschaftliche Verantwortung als Basis für Kommunikation und Markenführung
Geiss, Michael (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003901154
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Modelle der integrierten Kommunikation
Boenigk, Michael - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 281-298). 2008
Persistent link: https://www.econbiz.de/10003759820
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Middle market companies : reaching stakeholders through strategic communication
Hutt, Roger W. - In: Journal of business strategy 36 (2015) 5, pp. 25-33
Persistent link: https://www.econbiz.de/10011504049
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Die Wissensbilanz als Kommunikations- und Steuerungsinstrument : Projekt "Wissensbilanzen kleiner und mittlerer Unternehmen in Flensburg"
Besecke, Susanne; Pochop, Susann - 2015
Persistent link: https://www.econbiz.de/10010500614
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Mission statements in medium-sized listed firms : a content analysis
Penco, Lara; Profumo, Giorgia; Scarsi, Roberta - In: International journal of globalisation and small … 11 (2020) 2, pp. 136-162
Persistent link: https://www.econbiz.de/10012510418
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The quality of SMEs stakeholder communication during strategic crises : the case of Italian unlisted SMEs
Cardoni, Andrea; Kiseleva, Evgeniia; Bellucci, Andrea - In: Business strategy and the environment 32 (2023) 6, pp. 3292-3308
Persistent link: https://www.econbiz.de/10014369775
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Public relations for the smaller firm
Peterson, Robert L. - 1955
Persistent link: https://www.econbiz.de/10002664423
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How to increase the competitive advantages of small hotels : measuring the effects of public relations
Milohnic, Ines - In: International journal of economic perspectives : IJEP 6 (2012) 4, pp. 5-17
Persistent link: https://www.econbiz.de/10011587187
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Organisationskommunikation im Mittelstand : Genese und Spezifik der Kommunikation mittelständischer Industrieunternehmen
Winkler, Luisa - 2020
Persistent link: https://www.econbiz.de/10012161667
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The factors of financial performance of SMEs (case of Vietnam)
Hieu Minh Vu; Hieu Tran Chi - In: Contemporary economics 16 (2022) 3, pp. 346-360
In the present environment, innovation is now treated as a prime source to earn a competitive edge in the market. Moreover, from a theoretical perspective, the emerging trend towards public relations can also be seen in the prior literature, which adds value to the firm's financial performance....
Persistent link: https://www.econbiz.de/10013459228