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The impact of corporate image and relationship marketing on customer loyalty in mediated customer satisfaction at SMEs
Sa'adah, Vina Ulfatus; Mugiono; Susilowati, Christin - 2023
Persistent link: https://www.econbiz.de/10014420264
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Green supply management and green marketing strategy on green purchase intention: SMEs cases
Sugandini, Dyah; Muafi; Susilowati, Christin; Siswanti, Yuni - In: Journal of industrial engineering and management : JIEM 13 (2020) 1, pp. 79-92
Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is...
Persistent link: https://www.econbiz.de/10012178710
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The effect of entrepreneurial orientation on the firm performance through strategic flexibility : a study on the SMEs cluster in Malang
Arief, Mohammad; Thoyib, Armanu; Sudiro, Achmad; … - In: Journal of management research 5 (2013) 3, pp. 44-62
Persistent link: https://www.econbiz.de/10009769701
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Mediating affective organizational commitment and job satisfaction at SMEs family : the effect of transformational leadership style on employee performance
Evitasari, Rizky Mardian; Thoyib, Armanu; Rofiaty - 2023
Persistent link: https://www.econbiz.de/10014325888