One of the most important functions of enterprises is advertising as a means of systematically ap-proaching specific market segments and informing prospective customers for their products, services or even their existence. The purpose of every advertising campaign is to achieve the greatest...

1. Introduction: The Changing Opportunities and Challenges of SMEs in Contemporary Business -- 2. Exploring SMEs Risk Management in Southern Germany -- 3. The Medical Clinic of Proximity: Business Controversies and Medical Challenges -- 4. The Role of Digitalization in SMEs’ Strategy...

1. Editorial Introduction: Contextual Evolution of SMEs Across Markets, Disciplines and Sectors -- 2. The Impact of Digitalisation and Sustainable Development Goals in SMEs Strategy: A Multi-Country European Study -- 3. Business in a Foreign Country: A Contextual Analysis of Immigrant...

Chapter 1: Delineating Business for Sustainability: Contextual Evolution and Elucidation -- Chapter 2: Industry 5.0 Adoption among Heavy Machinery Producers: The Potential of Artificial Intelligence in Social Sustainability Facilitation -- Chapter 3: Sustainable Tourism within the boundaries of...