Within the dynamic external environment, the external shocks might create either opportunities or challenges to business. The Pandemic of COVID-19 also an unpredicted, and highly vulnerable, and highly affecting external shock to the business segments. Therefore, this study would focus on the...

National and global economies are affected by the COVID-19 pandemic since 2020. As a developing country, this situation highly impacts on small-scale entrepreneurs in Sri Lanka. This study explores the solutions to provide efficient benefits for small-scale entrepreneurs who are going through a...

COVID-19 has created severe health issues while creating drastic impacts on global economy and thus the World Health Organization (WHO) has announced a global emergency condition as well. These adverse impacts of COVID-19 are more substantial especially in business sectors in least developed and...

The wide spread of COVID-19 pandemic has frozen economies and led many governments to take rigorous actions such as lockdowns and restrictions. As a result, many businesses including emerging start-ups began to discouraged, mainly due to lack of finance and marketing. That had a tremendous...

This report gives a comprehensive analysis of tourism, Apparel, FMCG and SMEs in the global and Sri Lankan context. This report gave attention to marketing strategies of global and Sri Lankan contexts during the COVID19 pandemic. Especially in the Sri Lankan context, they have engaged with...