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This article aims to identify the factors that influence the digital transformation process in the restaurant industry. The proposed theoretical framework differentiates three groups of conditioning factors of digitalisation in small and medium-sized enterprises (SMEs) in this sector: (1) the...
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's efforts to encourage the digitization and innovation of women's MSMEs. Research that discusses the competitive advantages of …This study intends to examine how competitive advantage mediates the effects of digital transformation and innovation …-owned MSMEs is not directly impacted by digital transformation. It does have an impact on innovation and competitive advantage …
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