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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Financial literacy, network competency, and SMEs financial performance : the moderating role of market orientation
Ali, Hazem; Li, Yanchao - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 10, pp. 341-352
Persistent link: https://www.econbiz.de/10012671129
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Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi; Tuominen, Sasu; Reijonen, Helen; … - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
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SME brand identity : its components, and performance effects
Muhonen, Timo; Hirvonen, Saku; Laukkanen, Tommi - In: The journal of product & brand management 26 (2017) 1, pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
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How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Kusi, Samuel Yaw; Gabrielsson, Peter; Baumgarth, Carsten - In: Journal of world business : JWB 57 (2022) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
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Market orientation and SCM strategy on SME organizational performances : the mediating effect of market performance
Jamaludin, Maun; Busthomi, Hari; Gantika, Soma; Rosid, Abdul - In: Cogent economics & finance 10 (2022) 1, pp. 1-20
This study aims to examine the effects of market orientation and SCM strategy on SME financial performance and operational performance by using market performance as the mediating variable. A simple random sampling technique was employed. A total of 150 SME managers and owners participated in...
Persistent link: https://www.econbiz.de/10014500427
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Impact of DC on success of entrepreneurs : a study of small and medium manufacturers
Sar, Ashok Kumar - In: International journal of entrepreneurship and … 27 (2023) 3/4, pp. 151-172
Persistent link: https://www.econbiz.de/10014441305
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The relationship between marketing capabilities and financial performance : the moderating role of customer relationship management in Jordanian SMES
Alhawamdeh, Hamzeh; Alafeef, Mahmoud Abdel Muhsen Irsheid; … - In: Cogent business & management 11 (2024) 1, pp. 1-22
This research study addresses the complex interaction in between advertising and marketing capabilities, financial performance, and the moderating impact of consumer relationship management (CRM) in Jordanian small and medium enterprises (SMEs) in the service field. Partial Least Squares...
Persistent link: https://www.econbiz.de/10014526920
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Effective small and medium-sized enterprise import strategy : its drivers, moderators, and outcomes
Leonidou, Leonidas C.; Palihawadana, Dayananda; Aykol, Bilge - In: Journal of international marketing 30 (2022) 1, pp. 18-39
Persistent link: https://www.econbiz.de/10012872576