This article studies the relationship between changes in the external business environment, a firm's innovation strategies towards customers, and performance. A model of relations was developed, as well as a hypothesis: "The use of the differentiation strategy has a positive effect on firm's...

Purpose: The following article describes steps along with a mathematical model to determine the technological capability of the aerospace industry of Mexicali in the area of design (ICTD) and manufacturing (ICTM). Design/methodology/approach: This model was performed by weighted variables using...