This study aims to approach consumers’ behaviours towards the paradoxes of sustainable food. A qualitative research was carried out with non engaged individuals in France and Italy and, in a second step, with consumers who have already engaged in the local purchase network. Results show...

This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face to-face interviews and three hundreds questionnaires highlight a number of daily practices combining sustainability-oriented and individualistic motivations. Three spheres of...

Despite numerous studies reporting on sustainable consumption or organic consumer profiles, there is a gap in thorough understanding of organic consumers in different places, since most of studies only investigate organic consumption in most developed countries. The goal of this paper is thus to...