Ahluwalia, Punit; Hughes, Jerald; Midha, Vishal - In: International Journal of Accounting & Information Management 21 (2013) 1, pp. 72-90
Purpose – Electronic markets are known to be distinct from, and more efficient than, the conventional retail markets. The purpose of this paper is to examine the effect on pricing in relation to proximity to a culturally and socially significant peak shopping day and the moderating effects of...
