Reid, David A.; Plank, Richard E.; Peterson, Robert M.; … - In: Journal of Business & Industrial Marketing 32 (2017) 7, pp. 974-986
Purpose The purpose of this paper is to understand what sales management practices (SMPs) are being used by managers in the current market place, changes over time, insights that can be gained and future research needs. Design/methodology/approach Data for this paper were collected via a...