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Using supermarket loyalty card data to analyse the impact of promotions
Felgate, Melanie; Fearne, Andrew P.; DiFalco, Salvatore; … - In: International journal of market research : JMRS ; the … 54 (2012) 2, pp. 221-240
Persistent link: https://www.econbiz.de/10009535003
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The use of disaggregated demand information to improve forecasts and stock allocation during sales promotions : a simulation and optimisation study using supermarket loyalty card d...
Malik, Sheraz Alam; Fearne, Andrew P.; O'Hanley, Jesse R. - In: International journal of value chain management : IJVCM 10 (2019) 4, pp. 339-357
Persistent link: https://www.econbiz.de/10012155314
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The impact of alternative promotion strategies on the spirits category: evidence from the UK
Fearne, Andrew; Donaldson, Adam; Norminton, Phil - In: Journal of Product & Brand Management 8 (1999) 5, pp. 430-443
There has been a general increase in the use of promotions within UK multiple grocers over recent years, during which the spirits category has grown in both volume and monetary terms. The results from an econometric analysis of weekly cross‐sectional store data and cluster analysis of consumer...
Persistent link: https://www.econbiz.de/10014896561