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~subject:"Sales promotion"
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Partitioned pricing : can we a...
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Sales promotion
Consumer behaviour
20
Konsumentenverhalten
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Preismanagement
8
Pricing strategy
8
Brand image
7
Markenimage
7
Low-cost strategy
6
Niedrigpreisstrategie
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Advertising
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Advertising effects
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Werbewirkung
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Product quality
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USA
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Werbung
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Garantie
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Produktqualität
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Rabatt
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Rebate
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Theorie
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Theory
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United States
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Verkaufsförderung
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Warranty
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Brand management
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Cognition
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Collective dissonance
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Discounting
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Diskontierung
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Einzelhandelspreis
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Electronic word-of-mouth
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India
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Indien
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Internet marketing
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Markenführung
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Biswas, Abhijit
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Guha, Abhijit
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Banerjee, Somak
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Bhowmick, Sandeep
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Gauri, Dinesh Kumar
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Grewal, Chruv
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Grewal, Dhruv
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit
;
Bhowmick, Sandeep
;
Guha, Abhijit
; …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
Saved in:
2
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
3
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
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