Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sales promotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Purging data before productivi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sales promotion
Advertising
15
Consumer behaviour
15
USA
15
United States
14
Konsumentenverhalten
12
Werbung
11
Advertising effects
10
Werbewirkung
10
Gender
7
Marketing
5
Brand image
4
Brand management
4
Geschlecht
4
Markenführung
4
Markenimage
4
Marketing theory
4
Marketingtheorie
4
Services marketing
4
Bibliometrics
3
Bibliometrie
3
Brand
3
Event marketing
3
Event-Marketing
3
International marketing
3
Internationales Marketing
3
Markenartikel
3
Marketing management
3
Marketing strategy
3
Marketingmanagement
3
Psychology of advertising
3
South Korea
3
Verkaufsförderung
3
Werbepsychologie
3
Advertising industry
2
Comparison
2
Consumer attitudes
2
Definition
2
Diffusion
2
E-commerce
2
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Krishen, Anjala S.
2
LaTour, Michael S.
2
Austin, Caroline Graham
1
Hardin, Andrew M.
1
Scheinbaum, Angeline Close
1
Song, Ji Hee
1
Zinkhan, George M.
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
The Sage handbook of advertising
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
2
Virtual world experiential promotion
Krishen, Anjala S.
;
Hardin, Andrew M.
;
LaTour, Michael S.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10009770219
Saved in:
3
Peer-to-peer media opportunities
Austin, Caroline Graham
;
Zinkhan, George M.
;
Song, Ji Hee
- In:
The Sage handbook of advertising
,
(pp. 349-365)
.
2007
Persistent link: https://www.econbiz.de/10003570554
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
