//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sales promotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Replicating, validating, and r...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sales promotion
Consumer behaviour
15
Consumer perceived value
12
Konsumentenverhalten
12
generalizability theory
11
consumer perceived value
7
Brand image
6
Generalizability theory
6
Markenimage
6
Brand management
5
Markenführung
5
reliability
4
Beziehungsmarketing
3
Common method variance
3
Customer perceived ethicality
3
Dienstleistungsqualität
3
Marketing
3
Relationship marketing
3
Service quality
3
short scale
3
validation
3
Brand equity
2
Business ethics
2
Consumer ethnocentrism
2
Consumers
2
Customer value
2
Designation of origin
2
Emotion
2
Generalizability Theory
2
Herkunftsbezeichnung
2
Kundenwert
2
Local product consumption
2
Measurement
2
Messung
2
Mobile communications
2
Mobilkommunikation
2
National identity
2
Perception
2
Q methodology
2
Unternehmensethik
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Shao, Jing-Bo
1
Sinha, Somesh Kumar
1
Verma, Priyanka
1
Xie, Min
1
Yao, Fei-Si
1
Published in...
All
International journal of services technology and management : IJSTM
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of sales promotion's benefits on perceived value : does product category moderate the results?
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132153
Saved in:
2
Is time-constrained promotion actually effective : the moderating role of price discounts and previous online consumption experience
Shao, Jing-Bo
;
Yao, Fei-Si
;
Xie, Min
- In:
International journal of services technology and …
28
(
2023
)
3/4
,
pp. 159-184
Persistent link: https://www.econbiz.de/10014306229
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->